Principal Financial Group is exiting the health insurance business. Why? The business is changing, requires investment, and is a shrinking component of the company’s overall portfolio. While only partly about reform, the decision highlights the strategic dilemma facing marginal players. Expect more of this kind of thing in the months ahead.
Principal agreed to allow UnitedHealth to act as the incumbent when accounts come up for renewal over the next 36 months. United will pay Principal an undisclosed amount based on the number of lives renewed. The exit doesn’t impact Principal’s wellness, vision or dental lines.
Principal had about 381,000 fully funded group health members as of year-end 2009 and 615,000 ASO lives (health, dental, vision and disability). But health insurance membership was declining in 2010 along with revenues and operating earnings. Premiums and fees fell 15% to $705 million through six months of 2010, while health insurance accounted for just 15% of total company revenues. Principal’s health plan membership spanned 31 states, but was concentrated in the central U.S.
Posted by Carl Mercurio 




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