Damage Control: Ignagni Defends PWC Study

Karen Ignagni, chief executive of America’s Health Insurance Plans, published an op-ed in the Washington Post yesterday defending the much-maligned, industry-sponsored report from PriceWaterhouseCoopers arguing that certain provisions of the Baucus healthcare reform bill would sharply increase health insurance premiums. 

You can judge for yourself, but the piece sounds a lot like damage control to me (and others as well).   Consider the chain of events: 1. The industry sponsors a misleading report; 2. The reaction is a swift, round denunciation of the report’s methodology and AHIP’s motives (including sharp words from President Obama: “It’s smoke and mirrors.  It’s bogus”); 3. PWC issues a statement basically admitting the estimates could be wrong all things considered, as Politco reports; 4. Ignagni takes her defensive stance. 

The whole mess has to be pretty embarrassing for Ignagni and AHIP, an organization that has a history of masterfully playing the game in Washington.  But I actually believe Ignagni when she says that the industry still supports reform.  As I noted in a prior post, this is mostly about the weak coverage mandate in the Baucus bill, and on that score AHIP has a point.   Btw, Matthew Holt over at The Health Care Blog has a funny post arguing that insurers are the “poor suckers” in the Baucus bill.  The industry signed on for guaranteed issue and community rating but didn’t get a strong mandate to avoid adverse selection.  What would save them?  Holt argues, ironically, a public option to off-load high-risk members.  Curiouser and curiouser.

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